Celebrity Cruises’ Captain’s Club – the top rated premium brand’s three-tiered recognition and benefits programme designed exclusively for its most loyal passengers – has been redesigned and relaunched based on a series of member-inspired improvements. Several new features are being rolled out across the Celebrity fleet on sailing beginning in July, while others will be introduced in intervals over the course of the year.
New features launching this month include the Captain’s Club Celebration, a one-of-a-kind social and entertainment event available to all members; significantly improved Internet and laundry benefits for Select and Elite tier members; and a new onboard lounge exclusively for Elite members. Celebrity has even introduced a new theme for the club, which doubles as an ongoing commitment to members: ‘The centre of our attention.’
During the second half of 2009 Celebrity will expand the Captain’s Club with a variety of other new features, all of which will be announced prior to this taking effect.
A highlight of the onboard experience is likely to be the Captain’s Club Celebration. Soon available across the fleet, with the exception of Celebrity Xpedition, all members will be invited to this exclusive event once per sailing.
Redesigned to be a highlight of every cruise, the spirited affair will provide the perfect opportunity to meet fellow members, chat with the Captain and senior shipboard officers, experience interactive cooking demonstrations, and enjoy the new ‘CC Jams’ performance by a variety of shipboard musicians.
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Friday, July 17, 2009
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