P&O Cruises releases new magazine-style brochure for 2010

UK cruise line P&O Cruises has released a new magazine-style brochure, featuring destination articles as well as extensive product information, for 2010 which it hopes will command front position on the brochure racks in travel agencies this summer.

The 2010 first edition brochure includes the full first season of Azura, two round Britain cruises, free child places and eight new itineraries. 

P&O Cruises’ managing director Nigel Esdale said: ‘The new P&O cruises 2010 brochure has blurred the boundaries between brochure and magazine to give our passengers an inspirational insight into the ships and destinations included in a P&O Cruises holiday – which you could not find in a traditional style brochure.

‘The brochure will compliment our website and the Complete Cruise Solution website, which give passengers much more factual information about destinations and cruising with P&O Cruises. Combined, these make a comprehensive sales tools for agents.’

The new brochure features travel articles on destinations visited in the programme along with an insight into life onboard the ships in the fleet.

‘As market leaders were are offering the widest choice of departures from Southampton during the summer season, with seven ships sailing we have a cruise to suit everyone from first-timers to the more experienced cruiser. Passengers sailing from Southampton can start their holiday within 30 minutes of arrival at the terminal to stepping onboard the ship of their choice.’

Highlights of the programme include:

• Cruise holidays on Azura – the newest superliner addition to the fleet
• Two round Britain cruises
• Six new ports of call
• A 28-night Caribbean Christmas cruise on Ventura
• Expanded Caribbean and Panama Canal season with six ships sailing to these destinations and three ships offering a fly-cruise programme
• Increase in Canada and New England voyages with two September sailings and the inaugural visit for Arcadia Sphere: Related Content