The cruise industry and the destination of Dubai are expected to receive a substantial boost following the recent signing of a Memorandum of Understanding towards the formation of a strategic marketing partnership between Royal Caribbean International (RCI) and DUBAILAND. The aim of the agreement is to promote the development, growth and commercial success of the two brands through joint marketing and promotional activities in key global source markets. RCI will feature DUBAILAND’s key live attractions in its shore excursion programme, while DUBAILAND will actively promote RCI’s Dubai cruises through their global agency network.
From January to April 2010 RCI will introduce seven-night sailings onboard Brilliance of the Seas from Dubai to an international mix of passengers, in line with its signature style of cruising for active holidaymakers. Passengers will have time to explore the spectacular city with overnight at the beginning and end of the cruise.
DUBAILAND is the world’s largest tourism, leisure and entertainment destination. Phase I of DUBAILAND is now open with its five live projects – including Dubai Autodrome in MotorCity, Dubai Outlet Mall in Outlet City, The Global Village, Al Sahra Desert Resort and Dubai Sports City, which contains the Ernie Els Golf Club, the Butch Harmon School of Golf and the Cricket Stadium – operational.
Currently the projects receive up to eight million visits annually, and are designed to add further variety Dubai’s tourism offering by providing visitors with exciting entertainment options and value for money.
DUBAILAND, a member of Tatweer, has been designed to elevate the position of Dubai as an international hub for tourism. Covering an area of three billion square feet, DUBAILAND comprises an unparalleled portfolio of diverse mega projects that include theme parks, cultural attractions, spas, hotels and resorts, sports and entertainment venues. These world-class projects are being developed by respected international and local investors.
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Tuesday, June 2, 2009
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